My City: New York City Collector Sticker Packs from Topps

March 29, 2011, 12:33 AM

Scifi Cards

I thought this was a strange one. I really think the appeal outside NYC is going to be very small, but we shall see...

quote:
My City: New York City Collector Sticker Pack
(SRP-$0.99)
16 boxes per case / 50 packs per box / 6 Stickers per pack

Orders Due: 4-1-11 Release Date: 5-31-11

DESCRIPTION: Each pack with hanger hole contains six (6) My City: NYC six-stickers.

BOX/CASE PACK:
Fifty (50) packs per display box
Sixteen (16) display boxes per case

WIN SOMETHING IN EVERY PACK
* Madame Tussauds discount coupon
* Cafe Palermo: Cannoli coupon
* Ice Cream factory coupon
* The Ride discount coupon

FILL OUT AN ENTIRE THEMED PAGE
* Little Italy: DaNico Italian Restaurant: Buy one Meal, get one free
* Cafe Palermo: Buy one, get one free Cannoli offer
* MOCA - Museum of Chinese art, buy one entrance, get one free

GRAND PRIZE PACKAGE worth over $5,000
* 4 VIP Tickets to Columbus Day Parade
* Mets VIP Package: tickets and batting practice
* Free Meal in Little Italy and China town
* Ticket to Drama Desk awards and after show party
* VIP tour of the oldest skyscraper in NYC: The Woolwoth Blg
* $1,000 Topps collector collection
* $250 Macy's shopping spree
* Broadway Tickes
* And so much more

Each 28-page My City: NYC sticker album contains (1) My City: NYC six-sticker pack affixed to sticker album cover. (SRP $1.99 Album)

Topps knows that stickers sell at retail, so maybe this is a good thing to get kids into collecting.

The price point is right but is the subject matter too location-specific?

I know I'm passing on this one. I don't see much call for this one in the hobby market.

Ed

April 08, 2011, 09:28 AM

anthonyd

I think this sounds like an awesome set - if you live or visit NYC. I hope some of the base cards pop up on the Net to see what they look like.

It's a great marketing set for NYC/Topps. For $.99 you get a coupon to use while on your visit to NYC. How neat is that?

I hope it's a success and they roll it out to other major cities!

April 08, 2011, 10:18 AM

Ryan Cracknell

I'm pretty sure I read they're also doing a similar set for London in the UK. Seems like a decent old-school idea to me.

April 08, 2011, 09:24 PM

Raven

quote:
Originally posted by Scifi Cards:
I thought this was a strange one. I really think the appeal outside NYC is going to be very small, but we shall see...
Ed

The appeal outside NYC maybe more than the appeal inside.

If you don't live or work in Manhattan most native New Yorkers rarily go to those places. Out of state tourists see a lot more of the City than your average resident of Brooklyn or Queens ever does or ever wants to see.

April 09, 2011, 03:02 AM

hammer

Topps Europe have a "My London" set

April 12, 2011, 01:32 AM

Scifi Cards

quote:
Originally posted by Raven:
quote:
Originally posted by Scifi Cards:
I thought this was a strange one. I really think the appeal outside NYC is going to be very small, but we shall see...
Ed

The appeal outside NYC maybe more than the appeal inside.

If you don't live or work in Manhattan most native New Yorkers rarily go to those places. Out of state tourists see a lot more of the City than your average resident of Brooklyn or Queens ever does or ever wants to see.

Yeah, I guess I wasn't explaining it right.

These will sell mostly in NYC, but not necessarily to residents. They could be a big deal in all the tourist trap stores though.

I don't see these selling in Detroit or Chicago though.

Ed