Just spotted this on my local network news site:
Is his the new path of collecting?? Get your cards at the local supermarket??

News Item

Countdown Disney collectables will thrill kids

Each card includes images from a classic Disney film, such as Aladdin. Photo / YouTube
Each card includes images from a classic Disney film, such as Aladdin. Photo / YouTube

Kids will be thrilled - parents perhaps not so much - that a new Countdown collectable range is hitting stores throughout the country.

If it's anything like the frenzy that erupted around Countdown's 2014 card collection series or New World's Little Shop range, mums and dads may want to think twice about taking their little ones along to "help with the shopping".

Countdown's new collection, Disney Movie Stars, features cards designed to be used in a projector. Each card includes four images from a classic Disney film, including Mickey Mouse, Beauty and the Beast, Aladdin, Frozen and The Lion King.
The range features a cute mini projector to view collectable cards.
The range features a cute mini projector to view collectable cards.

Using a mini projector, available instore for $10, kids can view each image on the cards, which depict scenes such as giant teacups, seven dwarfs and lion cubs.

The card packs, which also include a Disney character sticker, will be given out with every $20 spent at Countdown.

There are 42 cards in total, and Countdown is promising to host swap-meets at stores throughout the country in May, when children can trade their wares and boost their collections.

As well as the cards, stickers and projector, parents will also have the opportunity to splash their cash on a collectors' album and collectors' tin.

Countdown's previous collectable cards, DreamWorks Heroes, were a sell out hit.

AUT senior lecturer in marketing and retailing, Helene Wilkinson, said the interactive nature of the DreamWorks campaign was a large part of its success.

"This is an emotional attachment with a strong association for all members of the family. It's an engagement with the whole display, the app, the book, and in the supermarket."

Countdown general marketing manager, Bridget Lamont, says the Disney cards will draw on stories adored by older generations, as well as the more modern hits, and will promote family activities.

"Storytelling encourages imagination, creativity and togetherness. Disney Movie Stars offers Kiwi families the chance to re-tell stories in their own words. The projector adds a unique and interactive alternative to the traditional bedtime book," she says.

"We've had an overwhelmingly positive response to our previous collectables and we anticipate Disney Movie Stars will be a hit too."

The card packs, projectors and collector's items will be available until May 15.

Anything that gets young kids into collecting cards should be encouraged but this does seem just a little like holding parents hostage rather than the kids buying and collecting amongst themselves.

quote:

Originally posted by wolfie:
Anything that gets young kids into collecting cards should be encouraged but this does seem just a little like holding parents hostage rather than the kids buying and collecting amongst themselves.

Nothing new about this though Wolfie. The thing that probably first got me into collecting as a whole was way back in the 60s when Brooke Bond put collectable cards in their packs of tea. Children didn't buy the tea but they wanted to collect the cards as everyone else at school was doing the same. So parents were 'forced' to buy PG Tips Tea even though it was one of the most expensive brands available. Fortunately, it was also really nice tea which did slightly make up for the price we all made our parents fork out