Not sure if this has started yet, but a Google search revealed that Kellogg's has either already started or will soon start a promotion tied-into the "Man of Steel" film. The link below will take you to the main site advertising the promo, and it appears that cereals are not involved, just subsidiary products such as pop-tarts and cookies. The site says that there are codes to redeem for prizes, but it might be nice if someone could check these out soon to see if there are any other bonuses with the packages (i.e., cards). Happy hunting!

Geoff

https://www.kelloggsfamilyrewa...eration+Man+of+Steel

I saw a Twizzler display box at a Warwick, RI Mobil "On the Run" gas station. I checked the packaging out, but it did not have any type of promo item within it. The display box was pretty cool. Fitting that the box is already that Superman RED though.

Today I noticed in my local grocery store {Stop & Shop} that Kellogg's cereal's are just promoting the Monster University movie. But I did see a Cheeze-Its crackers, by Sunshine, that had a Superman logo on the front.