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That's a question that I don't think Fanatics has answered, despite a few press releases and articles. I'm sure they don't want to be pinned down. Zerocool is their brand for releasing their pop culture and entertainment cards. In other words, non-sport. But is it all non-sport? I really haven't seen any comments specific to the TOPPS titles. Will they have the TOPPS name on them? Will they say Zerocool or be subject to these new Zerocool distribution system procedures? Will retail and wholesale be merged in these Dutch auctions? Will some non-sport titles remain traditional as hobby boxes and retail? I also have no idea what they are doing on the sports card end at all.
So to answer the question, I think we may have to wait to find out on a product-by-product basis, at least for the rest of the year, until we know what they intend to do.
The people that they had at their booth could not exactly answer the question about if they are the exclusive entertainment department for Topps/Fanatics. They said that they were more focused on entertainment and that they were under the umbrella of Topps/Fanatics, that was it.
Also asked if they were planning on making the upcoming release direct release via dutch auction and they did not know.
Tried to get some of the promo packs but people were in line right at opening and the allotment for the day I was there was gone in less than 2 hours.
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