Originally posted by Incarnadine: Just watch, NECA will get the rights any everyone can look forward to boxes that have just base cards at pretty much full hobby box prices.
That's the frustrating thing with NECA.They have some great licences like Twilight and Hunger Games that could bring in a whole new set of younger collectors to the hobby if only they were sensibly priced .
Posts: 2251 | Location: Sutton Coldfield England | Registered: August 09, 2002
A card license sometimes depends on how much a company is willing to pay for it. Some film production companies are getting pricey.
NECA comes up because they have issued some movie-property sets with few or no chase items. The Topps run with the earlier LOTR sets has raised expectations for autos, costumes, props, and sketches. Would New Line be able (or wish to) provide a lot of the extra items in advance of the first Hobbit movie's release? Companies are sometimes hesitant to provide spoiler images, even for base cards.
The first Topps sets for the original Trilogy withheld some of the most-spoiler-ly images and you saw some in the Update set. The first sets gathered some good autographs but no memorabilia showed up until the updates. It wasn't until the compilation sets where you saw sketches.
Could Topps provide a set that meets 2012 collector expectations for inserts, and is the production company willing to work with them? I can only imagine how much higher the license cost might be - remember the original Trilogy wasn't a guaranteed cultural phenomenon before the first film was out, but the Hobbit Trilogy would have a lot more bidders. And Topps pretty much proved the template for a modern movie-property series, where others can follow. (It didn't look like a coincidence when Artbox hired Gary Gerani to design its first mainstream Potter sets.)
I think the movie companies have come to an increasing conclusion that cards ought to be a significant marketing profit center. Eventually the prices they ask for a license could get too high, or the level they cooperate on memorabilia and autographs could get too low.
Recently NECA did base-only sets for Twilight Saga and Hunger Games, but even Twilight dried up by the time of BD Part 1. Studio cooperation for Harry Potter dried up for the last movie. I assume that these properties were part of a larger collectibles license, and maybe that's all some studios are interested in cooperating with today. Maybe we'll see a basic set for the Hobbit films initially, but some later sets with extras along the line of LOTR Evolution and Masterpieces. NECA seems to be the only company who is pursuing some of the limited initial sets. Sure you get boxes with base cards at about the same price as loaded hobby boxes, but I bet that's all the material they had to work with. .
Posts: 2244 | Location: North Augusta, SC, USA | Registered: November 28, 2002