Companies obviously prefer to produce a digital version of their publications as they are cheaper to produce and easier to distribute which will increase the profit margin. The problem in this case is that most of us prefer actual magazines over articles on the internet and would only be interested in digital copies if the printed version were unavailable.

Another factor to consider here is the fact that many people who buy NSU do so for the promo cards and if the magazine went digital, it obviously wouldn't contain that little packet of promos and they would lose the sales they gain from them.

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Originally posted by ravenheart:

Which is very plainly their aim.

Having digital is a way of offering up multiple options to suit personal preferences and potentially expand reach and audience.

Being able to choose between print or digital is better than having just one format.