FROM THE TOTAL LICENSING REPORT

HBO Global Licensing has entered into an agreement with Brewery Ommegang to release a series of themed beers based on the drama series Game of Thrones. The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters, and nuances of the medieval-like fantasy realm of Westeros and surrounding kingdoms.

The inaugural beer, Iron Throne Blonde Ale, will launch nationally in time with the premiere of the third season of the show on March 31. It will be available on draft and in 750-millileter bottles in mid- to late-March. Iron Throne Blonde Ale will be followed by the launch of another Game of Thrones-inspired beer next fall, and two additional beers in subsequent seasons.

I'd like mine with a side of Lemon cakes and Eel pie.

Seven Hells that is kinda cool