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Not that there is really any one metric to see if the non-sport trading card niche is growing/rebounding, but looking at NSU circulation might give some insight ... and it seems like the numbers are slightly higher.
In the December/January 2019 issue, I noticed that there was circulation data for the time between Oct/Nov 2017 - Aug/Sept 2018. It's gives the total number of Copies (Net Press Run): 5,813 / 6,285.
So I look for last year's numbers and found it in the December 2017 - January 2019 issue. For the time period Oct/Nov 2016 - Aug/Sept 2017, it's gives the total number of Copies (Net Press Run): 5,568 / 5,358.
Those numbers are higher than last year. Not sure why the higher and lower numbers are inverted though. But there seems to be more issues being printed.
Could it be more people are collecting newer trading cards again and want a current price guide? Maybe it's the diversity of the articles that are drawing people back? Perhaps it's my bi-monthly favorite: The Hot List.
I have noticed more "guests" on Card Talk recently. Maybe they want to see what's going on in the magazine. It could be the addition of NSU's social media presence on Instagram and Twitter this year are reminding people of picking up the magazine. It has nice to see that NSU's Instagram and Twitter accounts slowly gaining more followers (418 and 283 respectively) over the months.
I'm not sure what exactly the reason is for the slight increase in the number of people getting NSU magazine, but I hope it continues and that it means there are more non-sport card collectors coming into the hobby as well as more coming back to the hobby.
|Bronze Card Talk Member|
I think with the popularity of "Outlander," at least part of the increase comes from some of the fans of the show figuring out where some of the promo cards were coming from and started buying issues to get them directly. Hopefully, some percentage of them will continue to pick them up even after the show has run its course.
|Titanium Card Talk Member|
I wonder how many copies are sold outside the USA. My guess is not many but it would be intresting to know.
Come, it is time for you to keep your appointment with The Wicker Man.
|Gold Card Talk Member|
I think the hobby in general is gaining a bit, so that has to help in general.
Not sure, but it has a line for "... paid/requested outside-county mail subscriptions ..." that has the numbers "997 / 968" in it. Seems like it could be about 15% of the circulation.
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