Originally posted by Raven:
quote:
Originally posted by A_Biegel:
What could help is if card manufacturers advertised their products more, particularly in non-hobby publications, and developed products that appeal specifically to kids.
The only hobby products I see appealing to kids, if we count teenagers in that group, are gaming cards. Technically gaming cards are non-sport, but I view them as a completely separate market. In my LHS they run weekly competitions on a couple of titles and the majority of the crowd there on any given day is buying gaming cards over even the sports cards.
Many non-sport card collectors, including myself, have tried to dabble in gaming cards. Often it's with those having tie-ins to certain titles that they were already following. However it doesn't work out well unless you understand the game and play it. If not, it doesn't take too long to decide that you can't keep up with the many decks and don't really enjoy the cards.
Today even the new cards you would think are made for young children are being highjacked by adult collectors or "investors". Grown men are bidding up "Little Mermaids" and "Mickey Mouse" in the Disney 100th Anniversary product. Now if that's not sad, I don't know what is.
As mentioned in the podcast, licensing costs a lot of money and major titles can only be profitable for bigger manufacturers, who are doing all the big money bells and whistles. Smaller card makers can make niche products that cost less, but its limited and usually custom made to order. Kids can't really get in on that either, assuming they even wanted a certain subject.
Unfortunately, card makers have taken the temperature of the room and decided that kid-oriented products in the age of digital entertainment won't make enough money. Yet it does satisfy gamers to play with cards. So which one, shut out which one, first?